Customer service

For all questions related to gift cards, contact us using the feedback form below or by calling our customer service, tel. 010 76 82053 (lnf/mcf) Mon-Fri 8 AM-4 PM.


How long will my gift card be valid and where can I check the balance and validity of a gift card?

The S Group's gift cards are valid for 24 months from their activation date or until the end of the month indicated on the front of the card. Some gift cards are valid for 24 months from their activation date, continued after the latest purchase, while some are valid for 24 months from their activation date. The terms are indicated on the cardboard holder of the card. You can check the balance and period of validity of the card at any S Group outlet checkout.

Hotel gift cards are valid for 12 months from the date of purchase. The date of purchase is marked on the card's cover. You can check the card's validity period and the selected accommodation product with the Gift Card Service or at hotel receptions. The card is accepted as payment only when the room has been booked in advance. More detailed terms of use and additional information is available at or

Do I need to use the gift card all at once?

S Group's gift card need not be used all at once, but it can be used gradually. A hotel gift card must always be used in full to pay for accommodation.

Can I exchange my gift card for cash?

A gift card cannot be exchanged for cash.

Can I pay for fuel with a gift card?

A gift card can be used to pay for fuel when you pay at a checkout. It is not possible to pay at the pump with a gift card. Hotel gift cards can not be used to pay for fuel. 

Can I buy Veikkaus products with a gift card?

Unfortunately, it is not possible to buy Veikkaus products with a gift card. 

Will I get Bonus points for buying a gift card?

The purchaser of an S Group gift card does not earn Bonus points. Bonus will be paid when the gift card is used to pay for a product or service at an S Group outlet. The bonus will only be paid if the gift card’s user is a co-op member of the S Group.

Can more value be loaded on my gift card?

S Group's new top-up gift card can only be topped up upon purchasing it. It cannot be topped up later.

How does the product-restricted gift card differ from a regular gift card?

The product-restricted gift card cannot be used for buying tobacco or alcohol products. The product-restricted gift card is only accepted as a means of payment at S Group’s grocery shops: Sale, Alepa, S-market, Food Market Herkku, Prisma, Sokos, Emotion, and Prisma Rauta. Note! The product-restricted gift card is not accepted as a means of payment at ABC service station stores. Product-restricted gift cards can be bought at the above listed outlets or through a business order from our webstore.

Can old gift cards be used for payment?

Paper gift cards denominated in Finnish markka are no longer accepted. However, valid fixed-sum, single-use gift cards can still be used as a means of payment.

Can I also pay with the gift card at S Group outlets in Estonia?

The gift card is not accepted as a means of payment at Estonian outlets. The gift cards can only be used for payment in Finland.

How are gift cards taxed?

You can visit the Tax Administration’s website for up-to-date instructions on the taxation of gift cards.


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